I'm Anthony Pietramala, a product designer. I work on complicated software and try to make it easier to use. Mostly 0→1 products, design systems, and the AI features going into them.
Selected work
04 projects
Fuzion
An AI-assisted EDI platform. You describe a data mapping in plain language instead of hand-coding it, and work that took engineers days now takes hours. Sole designer, 0→1.
Tranztec Driver App
A redesign for the driver who hated his apps. One thumb, one glance, no training needed.
Tranztec UI Kit
A token-driven design system, built in the gaps between other work. Three densities, white-label theming, graded for WCAG contrast.
Tranztec EDI
Took a dense, line-heavy EDI mapping tool and made it calm and readable. The lead dev's one request: "Please, no lines."
I'm a product designer. Most of my work is the dense, complicated software people use to get their jobs done. Dashboards, internal tools, logistics systems. When a product like that is hard to use, the design is doing real work. It's the difference between a tool people fight and one they stop noticing.
I'm usually the only designer on the team, so I tend to work across the whole thing: talking to the people who use it, building the design system and its tokens, designing the product, and lately the AI features going into it. Some of this got built in the gaps between other projects, and not everything worked out. Those parts are in the case studies too.
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