Boomtown
Personal project. while interning at Boomtown in South Carolina when I did not have other work to do I would work on an alternative branding.
Personal project. while interning at Boomtown in South Carolina when I did not have other work to do I would work on an alternative branding.
Boomtown is an eccentric, start up cultured company, with an emphasis on community. The branding was designed to match their enthusiasm with brighter colors, and the dynamic use of the Exclamation point. To make the brand really BOOM!
Boomtown refers to its employees as Boomers, this gave a wonderful opportunity to add another element to the exclamation point. The brand becomes much more personal and playful with the cartoon variations of the the logo.
The colors are vibrant, land larger than life. They are also used to show the multiple aspects of the company. Red for BoomTown "Love", their community outreach program. Blue for their "Launch" product, Green for their "Grow" product.