Bright From the Start was looking to fully rebrand and commit to a more official name. Georgia Department of Early Care and Learning, or DECAL as many already call them. They looked for us to rebrand the company with a new mark and expression to refresh the older logo and style.
There are a lot of touchpoints for this company, Parents, Daycare employees/owners, teachers, and government officials will all be using this site. We had to balance the official nature of the program and pair that with some playfulness relating to children, the program's focus.
From the chosen concept we had the idea of pushing the concept to be a bit more than just sun. Something maybe a bit more unique. Me and my director settled on the peach to bring an emphasis to Geogia
The fun, creative elements had to get cut from the logo. The expression, however, allowed for some fun abstraction to bring the identity back to the young children DECAL aims to help. The colorful swirls bring the play and imagination to a more child-friendly brand expression.