Funsnatcher
FunSnatcher is an aggressive brand that aims to represent being the best. The person you fear to play against. The best player in the game. Crushes their opponents and show off. So good you snatch the fun from everyone else. You are a monster!
hand-lettered and aggressive embodies the competitive nature of gaming. The Cross out through the logo represents the taking away of fun.
The client initially had a character, and we ended up building a universe of characters. The hand became a consistent metaphor in the work to connect to the idea of snatching.
This is a competitive gaming brand. It is about winning, which allows for fun for only one person. The X represents No fun or the taking of fun from your opponents.